How to Build Your Brand Online

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Know Your Audience

Knowing who you want to reach is as important as knowing your own identity.

Find out who is already using your product. Think about who might benefit from your product, but isn't using it. Keep them in mind when you design an image.

Know who wants your services and use your online presence to relate to them.

via Unsplash.com

The internet has changed the way that companies reach consumers. Social media and personal websites offer opportunities to connect with target audiences and hear feedback in a way that has never before been possible.

However, the expansiveness of the web also makes it too easy for a company to be forgotten and pushed aside. Here are five key ways to successfully build a brand on-line.

Sources:
From the Trenches: Branding. Marketingeasystreet.com. Accessed 4/24/2015
http://marketingeasystreet.com/what-is-branding.php

7 Highly-Effective Ways to Maximize Your Online Brand Presence. Huffingtonpost.com. Accessed 4/24/2015
http://www.huffingtonpost.com/r-kay-green/online-brand-presence_b_3140951.html

5 Key Strategies to Build Your Brand Online. Searchengineland.com Accessed 4/24/2015
http://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420