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How to Build Your Brand Online
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Know Who You Are
Develop an identity that shows what your brand is about, and keep building it. GEICO's Lizard shows the brand's playful side and American Family Insuranc's Dream campaign reveals a serious and thoughtful brand. Decide what kind of personality you want your brand to have, and use your online presence to showcase it. Andy Dean Photography/PhotSpin
Know Your Audience
Knowing who you want to reach is as important as knowing your own identity. Find out who is already using your product. Think about who might benefit from your product, but isn't using it. Keep them in mind when you design an image. Know who wants your services and use your online presence to relate to them. via Unsplash.com
Build Relationships
Build a presence on social media and use your profiles to communicate with consumers. Get feedback, express your brand's personality, and show the direction you are headed. Post pictures from events, show candid images of people using your products or services, and invite your followers to offline gatherings. Connect with your audience, and you'll be rewarded with loyal consumers. via Unsplash.com
Blog
Blogs are informal and multi-functional. Write to expand general knowledge about your brand and attract new interest. Blog about why you're starting your business, and what your brand is already known for. Share tips about using a product or service. Start the conversation that you want consumers to be having. Encourage them to respond and get involved in the brand. via Unsplash.com
Search Engine Optimization
Use catch phrases and key words on your website and in your blog. If you sell running shoes, for example, include words like "marathon," "distance running," and "arch support" multiple times on your websites. Search engines will pick up on these words and you will be found by consumers who are searching for what you have to offer. Tags: SEO, branding, imaging, build a brand, internet via Unsplash.com
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