Tobacco advertising that targets teens is putting half-a-billion young Asians at risk for tobacco-related diseases, says the Asia-Pacific director of the World Health Organization.
In a statement issued on the eve of the WHO-designated "World No Tobacco Day," Shigeru Omi said the tobacco industry's marketing efforts aim to persuade half-a-billion young people in the Western Pacific to try their first cigarette, Agence France-Presse reported.
"Youngsters are led to believe that certain types of cigarettes do not contain nicotine, when in fact they do," Omi said.