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Expert HERWriter Guide Blogger

Well, ladies, I have to weigh in here. I'm really tired of the games and hype associated with using breast cancer to make money. As best I can tell, from what others have said, the recent Facebook exercise was generated by a for profit company that makes "awareness" products and contributes a small portion of revenues to worthy causes. In the meantime, women who have breast cancer, whether or not they have insurance, are facing very serious financial consequences that come with the diagnosis. Spending money on breast cancer doo dahs - like earrings, night lights, slippers, lipsticks, hair dryers, and on and on - isn't the best way to help a woman with breast cancer. The "awareness" merchandising is aimed at healthy women who want to help women in need. I think what's really needed is more "awareness" of ways women can truly help those with breast cancer. Some of the best ways don't involve spending a dime and definitely don't enrich some corporation's bottom line.

January 13, 2010 - 6:24pm

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