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What actions is the restaurant industry taking to provide healthier options for children and families?
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Today’s consumers are increasingly interested in what is on their plates, where it comes from and how it’s prepared. In particular, health and nutrition continue to be top of mind. According to National Restaurant Association research, more than seven out of 10 consumers say they are more likely to visit a restaurant that offers healthful options. The restaurant industry is committed to providing these options to their patrons. In fact, more than eight of 10 adults agree that restaurants offer more healthful choices now compared to two years ago.
One way restaurants are showing their passion and commitment to children’s nutrition is through the Kids LiveWell program. The National Restaurant Association launched this initiative in 2011 to help make the healthful choice the easy choice when dining out with children. The voluntary program has grown from 19 restaurant brands representing 15,000 locations to 150 restaurant brands, representing more than 42,000 locations nationwide. The program has also expanded beyond restaurants to museums, theme parks and resorts.
It’s encouraging to see that children’s nutrition is a top priority for chefs and that they continue to put their creativity in healthful kids meals to work on restaurant menus. In fact, healthful kids’ meals have ranked as a top 10 menu trend on the Association’s What’s Hot Chef Survey – a survey of nearly 1,300 professional chefs - for the past five years, indicating that children’s nutrition is a true trend for the restaurant and foodservice industry, not a passing fad.
July 28, 2014 - 12:38pmThis Comment