Never considered ballet a sport? This new Under Armour commercial featuring American Ballet Theatre soloist Misty Copeland will have you rethinking that.
At first, the commercial shows Copeland making small, graceful ballet moves while the voiceover of a young girl reads a rejection letter from a ballet school. Then Copeland transitions to more intense and impressive moves that show off her ballet skills and athleticism as a dancer.
Under Armour is in the process of trying to grow their female market and their partnership with Copeland is helping increase that number. Their new campaign is called "I Will What I Want" and is aiming to celebrate women around the world and their inner strengths.
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