I saw a commercial the other day where a couple were on a date. He was on the phone, or telling her that eating dessert would make her fat and generally insulting or ignoring her. At the end, he got up and told her he had to go and wished her a "Happy Anniversary, honey!".
We get it. They are married...and bored to tears. Cue him walking off and her checking out a cute guy at the bar. Then comes the voice-over, telling is that when divorce isn't an option, you can always cheat - in style.
The biggest of these sites uses a female name as it's brand-name. It's a made-up name, a combination of first and last names that the owners said felt sounded classy and up-market. They claim millions of members and guarantee an affair! If you don't have an affair within a certain amount of time, they'll give you a refund! They say their website provides a "safe and successful platform" for those who wish to seek sex outside their marriage.
Their motto? "Life is short. Have an affair."
This website advertises all over satellite radio and the commercial I saw was on CNN. They also have many a billboard. In other words, it's pretty mainstream.
Their commercials are the opposite of cheap and degrading. Their name and logo is a rather gentile and classy font.
In some ways, the dating site is right. Getting a divorce is not an option for many, especially with the downturn in the economy and the property markets a mess. And the intentions of the members are upfront. They don't want a divorce and are looking for an affair only. No strings attached. No promises to make; no promises to break.
The billboards have sparked outrage, as have some of their commercials. Yet the website is highly successful and unlike most other industries - business is booming!
What's your view of a website that matches married men and women up in order to cheat on their respective spouses? Is this better than trolling bars for extramarital sex or does it all boil down to the same thing - good old-fashioned cheating?
Or is a business like this simply providing a service that's much in demand?