FDA Approves New Sweetener: Rebiana (Stevia Extract)
The NYT posted an article this week regarding the FDA approving two new sweeteners (marketed as Truvia and PureVia), both from rebiana, a Stevia extract.
Both Coca-Cola and Pepsi will begin selling products using these sweeteners in their low-calorie or no-calorie drinks.
Are you more willing to purchase a product that uses its sweeteners from a Stevia-extract? Do you think Stevia is here to stay (much like the then-new Splenda was marketed as a "healthier sweetener")?
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I'm using stevia as a flavor enhancer in my hydration fruit-ade homemade sports drink
http://brt-insights.blogspot.com/2009/09/hydration-fruit-ade-natural-fru...
and as a no-calorie sweetener for homemade lemonade, tea and other drinks that I like at home when I am not exercising. I'll be interested to try new commercial products that contain stevia.
Thanks for sharing this resource...the "hydration fruit-ade homemade sports drink" sounds fancy, but all it contains is water, sugar (or stevia) a little salt and your choice of fruit juice (lemon, lime or other depending on sugar content).
Others wanting to try a natural drink can also try adding fruit juice (no/low sugar) to seltzer water for a healthier carbonated drink (in lieu of soda, although some reports are saying carbonated drinks aren't great for you...).