There was a recent article in the Wall Street Journal about Flu Shots. The title, ‘Suntan lotion, Flip-flops, and Flu Shots’ caught my eye. If you are like me and think of November or December to get your flu shot, not Suntan lotion and Flip-Flops season, think again.
According to the CDC, influenza vaccination time should be pushed up to September, even Labor Day. So while you are back to school shopping or thinking about that last summer beach party, stop and think about a flu shot too. In fact stores like Walgreens and Rite-Aid have trained thousands of their pharmacists to give flu shots. This is the first time all 50 states will allow pharmacists to administer vaccinations.
Since most drug store shoppers don’t immediately think to add to their list a flu shot, these stores are trying to change that perception. CVS has increased food products, Walgreens has added beer and wine and Rite-Aid wants you to pick up your milk with the shot.
Walgreens, I think shows the most creative marketing strategy for flu shots. You can buy a flu shot gift card at Walgreens. When you care enough, give a shot!
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