Stand up to Cancer is here. This awareness campaign, dedicated to raising money and increasing awareness of every kind of cancer, was aired on the major networks last night.
Here is how the idea started:
"After seeing what "An Inconvenient Truth" did for environmental awareness, Hollywood producer Laura Ziskin wanted to make a documentary about cancer, a disease she has fought since 2004.
Katie Couric is set to host the telethon with anchors Brian Williams, left, and Charles Gibson.
Former Paramount Pictures chief Sherry Lansing, who established a namesake foundation dedicated to cancer research and awareness, was working with television networks to put on a cancer-awareness TV special.
So was Katie Couric, who has been an advocate for early cancer screenings -- and even televised her own colonoscopy -- since losing her husband to colon cancer 10 years ago.
So the women got together -- along with other entertainment-industry execs and more than 60 of their famous friends -- to create Stand Up to Cancer, a fund- and awareness-raising organization set to hold an unprecedented, star-studded live telethon airing..."
Dozens of celebrities, including cancer survivors like Christina Appelgate took part in the telethon.
Also on hand were Rob Lowe, Selma Hayak and Jack Black, amongst a host of other famous faces.
Did you watch the show? Does these kinds of fundraisers really raise awareness for you? Do you donate?
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