NBC’s popular reality series, “The Biggest Loser,” begins season 9 next week with – seriously – its biggest participants ever. One man weighs in at 526 pounds. Two twins weigh close to 500 pounds each – together, they call themselves “the half-ton-twins.” It won’t be long until trainers Jillian Michaels and Bob Harper begin coaching, pushing and browbeating another set of morbidly obese contestants toward their own personal finish lines.
Meanwhile, Jillian Michaels continues to be one of the hottest personalities in America’s weight-loss pursuit. Her website, which calls her “TV’s toughest trainer,” is filled with products and plans, supplements and DVDs that apparently fly out the door.
Do they work? That’s another question. How hard do YOU want to work? That’s the answer.
Michaels’ website says that her program works because she has worked with people for 17 years and knows what works (she had a weight problem herself once); the choice of how and where to work out is up to you; and the plan is “customized” toward the individual. The front page of the website (“FREE Weight Loss Plan”) asks your height, weight, your goal weight, your age, gender and email, and promises to send a follow-up email.
When you fill those areas out and click on the “get started” button, you get another page that asks you about your goals, your exercise habits, your body shape, the kinds of foods you typically crave and other details. On this screen, it also asks for your first and last name and your zip code.
When you click “continue” after that page, you get a third page (remember, this all begins with a very small box on the web site) that summarizes what you put in and asks you to “sign up now.” The next page is a pitch for her exercise DVDs (at half price) and asks for your address and payment information.
There’s not a place to get out of this page. In other words, filling out all that info just takes you to a page where you can buy her DVDs.
I tried going through the pages and filling out all the information. I’m still waiting for the “FREE Weight Loss Plan” in my follow-up email. In the meantime, I surfed around Michaels’ weight-loss supplements.