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Putting a gloss on your diet? Lip gloss company says it can slim your hips!

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By Bridget Murray Law
MSNBC contributor

Rub on a lip gloss and lose weight. Sip a berry drink and look younger. Down some iced tea and burn calories. If only it were that simple.

“Always on the lips … never on the hips,” promise ads for the new "Fuze Slenderize Guilt free" lip gloss. Marketed by Too Faced Cosmetics, the flavored lip gloss claims it can suppress your appetite with the same mix of minerals and ingredients found in Coca-Cola's Fuze energy fruit drinks.

As Americans continue to struggle with weight loss, marketers are getting more outlandish with their quick-fix diet claims.


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