National Wear Red Day – February 4, 2011

By Mary Kyle Blogger

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Calling all women!

February is American Heart Month and Go Red for Women is kicking it off in style on February 4, 2011, with National Wear Red Day. Go Red for Women was created by the American Heart Association in 2004. The organization is a call to action--encouraging, educating, and empowering women to understand their risk factors for heart disease and change the course of their future. Heart disease still leads the pack as the number one killer of women, taking the lives of one out of every three women in the United States. Go Red for Women is committed to changing those statistics. On February 4th, you have the perfect opportunity to help spread the word. Men and women alike are encouraged to show their support and help to raise awareness of heart disease in women by wearing red.

You can also contribute to the mission of Go Red for Women by smart shopping. Each year, Go Red for Women partners with multiple different corporate sponsors who help promote the goals and mission of the program. You can join the effort by supporting the Go Red for Women corporate sponsors who help make it all happen. For example, in honor of Wear Red Day, corporate sponsor Macy’s is offering special savings to customers from February 2-6, 2011 who wear red. For a $2 donation, those who forget to wear red can purchase a Go Red for Women Red Dress pin and still receive the savings discount on their purchases. All donations go directly to Go Red for Women.

Numerous other Go Red for Women corporate sponsors also provide special discounts, create special Go Red for Women product offerings, make corporate contributions for every purchase made, or pledge direct donations. These special corporate programs are not limited to the month of February and can be found throughout the year. Shopping is something we all do and is an easy way to support the cause of eliminating heart disease in women. Corporate sponsors include Macy’s, Merck, Astral Brands, Campbell Soup Company, Cutco, Geoffrey Beene Gives Back, GreatCall/Jitterbug, Jewelry TV, Ocean Spray, Party City, Perfumania, Princess House, Rite Aid, SuperValu, and Yankee Candle.

Just in case you’re curious about where your donation goes, monies raised by supporting corporate sponsors and Go Red for Women events are used to fund research which is focused on women’s heart health issues, programs to educate women about heart health, and tools and education for doctors and health care professionals. Forty percent of funds goes directly to public education. Another 23 percent is spent on research regarding women’s heart issues with 13 percent going for education for healthcare professionals.

To find more ways that you can help promote heart health awareness in women, sponsor or attend a Go Red for Women event in your community, or support Go Red for Women corporate partners, visit the Go Red for Women home page at http://www.goredforwomen.org/index.aspx. Also, be certain to check out the links below for additional information about Go Red for Women-sponsored events and education.

* National Wear Red Day - http://www.goredforwomen.org/wearredday/

* Go Red for Women – For more information about Go Red for Women’s or upcoming events, visit their website at http://www.goredforwomen.org/.

* Go Red for Women Corporate Sponsors – Check out the savings and discounts offered by corporate sponsors at http://www.goredforwomen.org/sponsor_programs.aspx

* Go Red Heart Checkup. The check-up is quick and easy to take. At the end, you’ll receive a personalized plan (“Personal Action Plan”) containing guidelines to help you live “heart smart.” You can access the Go Red Heart Checkup at https://www.goredforwomen.org/hcu/index.aspx.

* BetterU Program – Need a little help in jump-starting your lifestyle to be more heart healthy? Then, the BetterU Program can guide you in the right direction. The program is free and focuses on nutrition and fitness for a heart healthier you. Check out the program at http://www.goredforwomen.org/BetterU/index.aspx.

* Go Red for Women events – To find a Go Red for Women event near you, visit http://www.heart.org/HEARTORG/localization/chooseState.jsp.

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We value and respect our HERWriters' experiences, but everyone is different. Many of our writers are speaking from personal experience, and what's worked for them may not work for you. Their articles are not a substitute for medical advice, although we hope you can gain knowledge from their insight.