The Stimulus Package and Drug Research
The $790 billion stimulus plan signed into law a few weeks ago is getting attacked from all sides. Some say its spends too much, some say it doesn’t go far enough. But there’s one part of the stimulus that may be an important first step in lowering health insurance premiums by bringing down the cost of drugs.
A recent article in Slate.com uses Sally Field’s ubiquitous Boniva ads as a launching point for criticism of the current healthcare system, and explains how the new stimulus package might help. The osteoporosis drug is singled out because it's one of the most heavily marketed and widely used drugs on the market. According to the author, it's popularity is particularly egregious because there's an equally effective generic osteoporosis treatment that costs almost one-third the price of Boniva.
Obviously, drug companies like Roche, who makes Boniva, have the resources to get big names like Sally Field to promote their drugs. They also have the money to educate doctors about their products.
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