According to a new study, a ban on fast food advertisements in the United States could reduce the number of overweight children by as much as 18 percent. In addition, the study reports that eliminating the tax deductibility of television advertising would also result in a reduction of childhood obesity.
The study’s authors found that a ban on fast food television advertisements during children's programming would reduce the number of overweight children ages 3-11 by 18 percent, and would lower the number of overweight adolescents ages 12-18 by 14 percent.
Should the U.S. pursue this path, they would be following Sweden, Norway and Finland, which are thus far the only countries to have banned commercial sponsorship of children's programs. Research also indicates that there is an 80 percent chance an overweight adolescent will be an obese adult. Over 300,000 deaths can be attributed to obesity and weight in the United States every year.
What do you think?
Sources:
Science Daily November 19, 2008
The Journal of Law & Economics November, 2008