Jacqueline Brandwynne enjoyed a classical education in her native Switzerland where she received her Diploma in Business from the Hoehere Toechterschule des Kantons Zurich. She continued her graduate studies in philosophy and American literature at The New School of Social Research in New York and studied economics at Columbia University. She is fluent in English, German, French, Italian and Spanish.
Trained in all aspects of marketing and business strategy, Ms. Brandwynne, still in her twenties, turned around an unprofitable consumer company, Yardley of London, into an industry leader. This project brought her great visibility and allowed her to form her own company, Brandwynne Associates, specializing in turning around unsuccessful brands and/or divisions of Fortune 500 companies. To each of her assignments she brings a unique combination of sharp business analysis and great creativity to solve critical business problems.
In 1974, she sold her business and joined John Reed, then President and later Chairman of Citicorp, as marketing strategist for the Citicorp consumer division, worldwide. Subsequently, Ms. Brandwynne was appointed by then Chairman Walter Wriston to develop the global business strategy for Citicorp. This required the positioning of Citicorp within the changing global economic environment. Ms. Brandwynne described and constructed a model of the dynamics and functions of the information economy and interpreted the implications of this emerging economic system for vertical industries as well as specific corporations. As early as 1975, she and her staff foresaw the development of “The Internet” and recognized its future importance. Her insight and recommendations became a cornerstone of Citicorp's long-term business strategy for the eighties and nineties.
During her tenure at Citicorp, Ms. Brandwynne managed an inside staff and outside team of scientists, industry specialists including academics from Harvard, MIT, Stanford, The Annenberg School of Communication and Columbia University.
In 1981 Ms. Brandwynne moved to Los Angeles to help reposition a small, single product soap company, Neutrogena, with sales of $24 million. She developed the strategy and then became a key contributor in the highly successful execution of turning the company in a multi-product, global health and beauty care-company which was sold to Johnson & Johnson for close to $800 million.
Since 1993 she has been actively involved in co-founding and/or developing several companies in hi-tech communication as well as Biotech industries. She has served on several public as well as private boards such as Neutrogena Corp., Monogram Industries Inc, and Microvision. Currently she is a board member of Proteus Venture Partners, a Biotech Fund and Immuno Cellular Therapeutics, Ltd. She also serves on the Board of Governors of Cedars-Sinai Medical Center.
Ms. Brandwynne was appointed by several Presidents as well as White House Secretaries of the United States to the following positions:
• Advisor to The Council of Economic Advisors under its Chairman, Herbert Stein, during Presidents Nixon and Ford’s administrations.
• Member of the United States Trade Representatives’ Services Policy Advisory Committee under President Ford.
• Negotiator in the development of The North American Trade Agreement between Canada and The United States.
• Participant, G.A.T.T. negotiations as part of the United States negotiating team regarding trade in services.
• Chair, Economic Summit at The White House in which President Reagan, Chairman Greenspan and Secretary Baker participated.
• President Carter appointed her to The Critical Choices for America Committee along with the CEO’s of fifty Fortune 500 companies, the Presidents of the top ten United States Universities, the leadership of key labor unions and members of the White House and Congress.
Ms. Brandwynne has served on the Boards of Directors of several non-for profit organizations including, The Los Angeles Opera Board, The California Institute of the Arts and the "Amici Degli Uffici" in Florence, Italy, The Santa Fe Institute in Santa Fe, New Mexico.
She is a member of the Committee of 200 (top female entrepreneurs in the world), as well as a member of the Los Angeles Trusteeship (top females in their professions). She has been a regular speaker at universities and international forums including China on the subjects of business strategy and market competitiveness. She is a Corporate Member of the Swiss-American Chamber of Commerce.
