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In the grand scheme of things, it doesn't really bother us too much what people are saying about it."People around the world are reacting to this and a small percentage of those people are choosing to read into the logo how they want." So a compass heading is a perfect way to let you know which direction you roughly need to walk in. Likewise, if you want to scan an area at a certain location for a great place to eat, your device is going to need a heading in order to overlay information over the top of your screen.

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Additionally, whether this type of custom storytelling will be opened up to smaller publishers remains to be seen.

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