How to Build Your Brand Online

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Build Relationships

Build a presence on social media and use your profiles to communicate with consumers. Get
feedback, express your brand's personality, and show the direction you are headed.

Post pictures from events, show candid images of people using your products or services, and invite
your followers to offline gatherings.

Connect with your audience, and you'll be rewarded with loyal consumers.

via Unsplash.com

The internet has changed the way that companies reach consumers. Social media and personal websites offer opportunities to connect with target audiences and hear feedback in a way that has never before been possible.

However, the expansiveness of the web also makes it too easy for a company to be forgotten and pushed aside. Here are five key ways to successfully build a brand on-line.

Sources:
From the Trenches: Branding. Marketingeasystreet.com. Accessed 4/24/2015
http://marketingeasystreet.com/what-is-branding.php

7 Highly-Effective Ways to Maximize Your Online Brand Presence. Huffingtonpost.com. Accessed 4/24/2015
http://www.huffingtonpost.com/r-kay-green/online-brand-presence_b_3140951.html

5 Key Strategies to Build Your Brand Online. Searchengineland.com Accessed 4/24/2015
http://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420