How to Build Your Brand Online

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Search Engine Optimization

Use catch phrases and key words on your website and in your blog.

If you sell running shoes, for example, include words like "marathon," "distance running," and "arch support" multiple times on your websites.

Search engines will pick up on these words and you will be found by consumers who are searching for what you have to offer.

Tags: SEO, branding, imaging, build a brand, internet

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The internet has changed the way that companies reach consumers. Social media and personal websites offer opportunities to connect with target audiences and hear feedback in a way that has never before been possible.

However, the expansiveness of the web also makes it too easy for a company to be forgotten and pushed aside. Here are five key ways to successfully build a brand on-line.

Sources:
From the Trenches: Branding. Marketingeasystreet.com. Accessed 4/24/2015
http://marketingeasystreet.com/what-is-branding.php

7 Highly-Effective Ways to Maximize Your Online Brand Presence. Huffingtonpost.com. Accessed 4/24/2015
http://www.huffingtonpost.com/r-kay-green/online-brand-presence_b_3140951.html

5 Key Strategies to Build Your Brand Online. Searchengineland.com Accessed 4/24/2015
http://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420