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Pinkwashing Breast Cancer: What It Is, and What to Watch Out For

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Pinkwashing Breast Cancer: What It Is and What to Be Watching For M.Photos/Fotolia

And what will they do with that money to help turn the tide against breast cancer?

3) What is the maximum amount this company will donate to the cause? Has that amount already been reached?

4) By buying this product do you put yourself or anyone else at risk for a higher exposure to toxins that are linked to the development of breast cancer?

There is usually nothing wrong with taking advantage of a social media or lifestyle trend to gain exposure. And there is nothing wrong with those of us who want to buy pink products. However both companies and consumers should do so responsibly.


Forbes.com. Web. 1 October 2015. "20 companies marketing Eco-friendly pink products for breast cancer awareness".

Thinkbeforeyoupink.com. Web. 7 October 2015. "Before you buy."

Reviewed October 8, 2015
by Michele Blacksberg RN
Edited by Jody Smith

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We value and respect our HERWriters' experiences, but everyone is different. Many of our writers are speaking from personal experience, and what's worked for them may not work for you. Their articles are not a substitute for medical advice, although we hope you can gain knowledge from their insight.

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