Keratin Hair Treatments: Making Curly Hair Straight

From the bob to an afro, hair trends come and go. Most recently, keratin treatments have become the latest hair fad. The hair treatment allows women to transform their hair from curly to straight. According to wallstreetjournal.com, keratin hair treatments are popular among women who feel the need to control frizzy or curly hair for the professional work force. “The women who have the power spots in banking and hedge funds and all of that never wear their hair to extremes. People who are being groomed for high potential, and people who are handling a lot of money, have overseers who really understand that they can’t look unkempt or ungroomed,” Susan Sommers, a New York image consultant, said. Keratin treatments don’t produce pin-straight hair, but give women relaxed beach waves that many celebrities have.