Keratin Hair Treatments: Making Curly Hair Straight

After keratin hair treatment controversies developed, many companies created other hair-straightening products. For example, L'Oréal said they will sell straightening product L’Oréal Professional X-Tenso Moisturist in salons beginning in April. "When the whole dilemma about formaldehyde came out, X-Tenso became very popular in Europe because salons wanted to find something that's safe," Alejandro Lopez, vice president and general manager of L'Oreal salon products division, said. Also, many women say an alternative to keratin treatments is embracing and accepting their curly hair.

References:

http://online.wsj.com/article/SB10001424052748704461304576216470789970688.html?KEYWORDS=Anjali

http://www.totalbeauty.com/content/gallery/keratin-hair-treatments/p48342/page2

http://www.webmd.com/skin-beauty/features/keratin-hair-straightening-treatments

http://www.livestrong.com/article/180040-keratin-hair-treatment-ingredients/

http://www.livestrong.com/article/248304-how-to-care-for-keratin-protein-treated-hair/