Caffeine and Alcohol: Is it safe? The Food and Drug Administration today asked this question to 30 beverage companies, pressuring them to prove that the combination is safe for consumers to drink. The FDA has previously approved the addition of caffeine to soft drinks but has not formally approved it for alcoholic drinks.
The companies have 30 days to prove that their drinks are not harmful to buyers or the FDA will be forced to take further action. These drinks have already been approved by the Alcohol and Tobacco Tax and Trade bureau and will provide the beverage companies with a defense against the allegations.
Much of the pressures on the FDA came from local governments who found the beverages appeal to underage drinkers a serious concern. Also the combination is said to create what officials describe as ‘an alert drunk.’ The mixture of a depressant with a stimulant causes one to feel energized and alert. They then may assume they have the ability to perform tasks, such as operating a vehicle. Actions they would otherwise decide against if the drink had not been mixed with caffeine.
MillerCoors LLC was one of the first companies to put an alcoholic energy drink on the market. The product Sparks cost $2.29 and was advertised as a malt beverage with the main active ingredient being caffeine as well as other ingredients found in most energy drinks on the market. The drink has since removed caffeine and other ingredients due to pressures from the FDA. More recently alcoholic energy drinks have entered the market with private distributors under names like Joose and Charge.
The FDA has previously approved the addition of caffeine to soft drinks but has not formally approved it for alcoholic drinks.
Energy drinks have been under scrutiny since their rise in popularity in the early 2000’s.
The drinks are most often used as a stimulant to give an immediate, short term burst of energy to the consumer. Because of the high level of sugar in these drinks a ‘crash’ occurs after a period time when the side effects seem to wear off and the drink leaves you feeling lethargic. This is not always the case though and the effects differ from person to person. Many beverage companies have come out with their own version of the energy drink, competing against one another with characteristics such as the length of time one feels energized to the amount of sugar or calories per serving.
The FDA has been more active lately in its pursuance of questionable products available to the public due mostly to the Obama administration’s attempts to put credibility back into the administration. The pressure on these independent distributors shines light on the previously relaxed attitude of the FDA and tightened restrictions are a good sign for the future of our consumer market.