Always took to the big stage last night to spread its #LikeAGirl message during the Super Bowl.
The campaign launched in June and took on the goal of destroying the negative connotation often associated with the phrase "like a girl". In the commercial, we see how young girls react when asked to run, fight, or throw a ball "like a girl". They perform these tasks full of confidence and energy, demonstrating that the phrase can turn out to be something quite extraordinary.
Watch the video here: