We change behavior.
DHI's award winning videos reflect a pre-production process that converges behavioral health science and the documentary arts.
The power of video
The power of video is well documented. Viewer engagement, message recall, educational impact, skill building, and time-on-message are superior to other media. Beyond these known benefits, Dramatic Health (DHI) is driven by the proposition that video, when properly produced and distributed, can change patient outcomes.
Award winning videos
DHI's award winning videos reflect a pre-production process that converges behavioral health science and the documentary arts. In the context of every client engagement two-thirds of our time is spent on documentation and research, including, but not limited to, the translation of research findings into the identification of subjects and supportive roles, the plotting of storylines, and the development of diagnostic interview guides and techniques. Once approved, we focus on the effective management, delivery and analysis of each video.
From concept to delivery
Owning the process from concept to delivery has enabled us to introduce "action-based video performance models" that calculate measurable changes in behavior and improved outcomes among viewing audiences. Those outcomes include: compliance and persistence, health condition reporting, lower healthcare costs for employers and insurers, CRM program enrollment, as well as self-care and skill building.