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But the return on investment (ROI) from Facebook and other social media advertising can be difficult to track, and it's easy to waste your money if you don't take the time to learn best practices. In late October 2014, we posted a query on the website Help A Reporter Out, asking small business owners to share their social media advertising successes, disappointments, and tips. The following are excerpts from the 26 responses we received from small businesses across the U.S.

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