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Healthcare: Survival of the Fittest

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Wellness related image Photo: Getty Images

Market consolidation sets the stage for increasing healthcare costs as fewer, large, hospital and healthcare systems leverage their size and strength during unit cost contract negotiations with payers.

Contraction of the delivery system = expansion of demand for meaningful innovation to combat the pressures of #1. However, the only "new, new things" that will survive are those that solve real problems with a scalable, cost-efficient solutions that integrate with the existing healthcare infrastructure.

B to C solutions require B to B revenue streams. Consumer adoption is critical for demonstrating relevance, but consumers don’t typically fund high growth enterprises.

"Health and Wellness" will transition to "Life and Well-Being." Payers and employers will seek innovations that support life and well-being as the distinction between work, home and health become increasing blurred.

Healthcare gaming will emerge -- actually, it will explode. Gaming platforms that integrate entertainment, interaction, and achievement will be a transformational solution for driving consumer engagement and behavior change as well as provider education, training, delivery, research and cost containment.

Electronic health records will evolve into smart health information technology ecosystems. These ecosystems will (finally) enable the coordination of care and drive shared accountability among healthcare providers.

Doctors will be loyal to a single system. (Smart) hospitals and health systems will attract and retain doctors with mobile and wireless software applications that enhance personal income and lifestyle.

The most disruptive solutions are likely to come from outside the traditional healthcare industry. The core assets and capabilities that fuel retail, consumer packaged goods, banking, and telecommunications, for example, can be translated into unique and meaningful healthcare solutions by companies and individuals not trapped in parochial "we've always done it that way" thinking.

Add a Comment2 Comments

Great healthy point you have shared. Thank you for your great support on this issue.
Regards, Appesat

August 24, 2012 - 3:11am
EmpowHER Guest

Our health us the most important part of our life. There are many people are aware of this quote that "Health is our real wealth" and therefore always take care of our health and wellness which will make our life happy and healthy. For that diet, exercise is very much important factors.

March 26, 2012 - 1:35am
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