Even after all these years, the Campbell's soup jingle still brings a smile to my face. Not only is Campbell's soup tasty, but the company is concerned about what’s good for you--especially what’s good for your heart. That’s why Campbell Soup Company is partnering with Go Red for Women (http://www.goredforwomen.org/) for the fifth year to promote awareness of heart disease and raise money for research through their the AdDress Your Heart (http://campbellsaddressyourheart.com/) campaign.
Heart disease remains the number one killer of women in the United States. According to the Heart Disease and Stroke Statistics 2011 Update: A Report from the American Heart Association, an estimated 42 million women are living with some type of heart disease. Unfortunately despite education, heart disease along with the associated risk factors such as obesity continue to increase. Programs such as Go Red for Women and the AdDress Your Heart campaign are designed at preventing heart disease by garnering the support of women to take action against heart disease risk factors. Campbell’s AdDress Your Heart campaign is specifically targeted at engaging mothers to take preventative action in their own families against heart disease risk factors.
As a part of the AdDress Your Heart campaign, Campbell’s produced videos featuring Deborah Johnson and Monica Potter (NBC’s Parenthood), as they tell how heart disease has affected their families. Each time someone views the video before March 31, 2011, Campbell Soup Company will donate $1 (up to $625,000) to Go Red for Women. In addition to this gift to Go Red For Women, Campbell’s has demonstrated ongoing commitment to heart health by pledging more than $3.6 million for heart research over a 6-year period ending in 2012.
If you’re looking for an easy way to make a difference, simply go to the AdDress Your Heart campaign website, watch the video, and then share the video with a friend. It’s that simple. Your time can make a difference in preventing heart disease.
Source:
Campbell Soup Company Mobilizes Moms to Support Commitment to Heart Health; 05 Jan 2011, http://www.businesswire.com/news/home/20110105007063/en/Campbell-Soup-Company-Mobilizes-Moms-Support-Commitment