McEwan, who has a Masters in Social Work, was involved with helping at risk adolescents. She described the employment as stressful. She wanted to cut back on her hours, and began making products that she would normally buy. McEwan told me that she “started to feel better and look better.” Soon, she was getting compliments on her hair and skin, with questions about what she was using. She found herself on a new life track. Now, ten years later, she has moved to a new home where the lower level is devoted to making her products.
Based in Pennsylvania, McEwan fills the orders herself, as well as handling all of her distribution. Packaging is recyclable. Her labels specify when the item should be used by. “Essential oils lose their power,” she explained.
Her eye cream is a solid, based on organic unrefined shea butter. It should be used sparingly, and immediately warms to the skin. The Real Green Cream is a rich substance that can also be used as a cleansing cold cream. When I first applied it, the feel was more oily than I was used to. I put it on before bed, and when I woke up in the morning, my skin was silky smooth. Her Aloe & Shea Moisturizing Lotion, a light day cream, came in a pump container, and can be used for hands and body as well. McEwan revealed that consumers have long been programmed to believe that face products need to be different, and more expensive.
For those who may be reticent about making changes to their beauty regime, Weleda is the perfect introduction to a line that comes across as more mainstream.