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Diane P, it is called the placebo effect. I bet I could give you a sugar pill and tell you it is the best brand or the worse brand and the outcome would vary. Our minds play tricks on us. You are probably convinced at a very deep level of conciousness that Ibuprofen brand is more effective. Your brain has internalized that and your body will respond accordingly.

December 4, 2008 - 12:43pm

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