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Anonymous

Jillian Michaels is definitely the biggest winner in this whole situation. She showed a lot of business acumen in partnering with a Licensing Executive and making him the CEO of her company. Now, all she needs to do is leverage her name against every single product that she can find. Pills, Kettlebells (you can search the internet to find the controversy over her showing people to use kettlebells when she apparently did not know how to use them herself), cosmetics, exercise machines, you name it. Really that is all her business is, using her name to sell things we don't need and things that won't make us fit.
It appears a little uncaring and userish to abuse the goodwill that her fans have for her, to sell them things that won't help them and will probably hurt their chances at weight loss, but there really is no money in the advice of exercise more and eat better.
You are hard pressed to beat supplement pills in making money. She has posted incorrect information to her twitter account regarding who developed her cleanse and detox (http://bit.ly/RQ6pS), there is no regulatory body to make sure that the pills are what they say they are or that they do what she says they will. It really is the ultimate money makers.
So, in making money, there is no doubt that Jillian Michaels is the biggest winner. The problem is that makes everyone who believed in her the biggest loser...

November 12, 2009 - 12:19pm

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