As I sit here drinking my rum & coke several things come to mind.
First off, what's the point? Caffeine has been mixed with alcohol for decades (ala the aforementioned rum & coke). With this action they would basically be saying beverage makers can't sell certain premixed drinks. They can sell vodka and red bull, but not together, but the bar can mix those up for you, no problem. wtf?
Second, this is being pitched as an effort to address underage drinkers to whom these sugary energy drinks supposedly appeal. I'd like to see any sort of data to support that claim. Thinking back to my underage times we drank the cheapest stuff we could find to get drunk -- typically low end liquor or more often beer -- not expensive fancy energy drinks.
Finally, on the subject of seeing data to support these claims, why oh why is this suddenly on the beverage companies to prove? Isn't this the land of innocent until proven guilty, where the burden of proof rests with the state? It seems like the FDA just came out of nowhere, made a general claim and said prove us wrong or you're in trouble. Nice.
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As I sit here drinking my rum & coke several things come to mind.
First off, what's the point? Caffeine has been mixed with alcohol for decades (ala the aforementioned rum & coke). With this action they would basically be saying beverage makers can't sell certain premixed drinks. They can sell vodka and red bull, but not together, but the bar can mix those up for you, no problem. wtf?
Second, this is being pitched as an effort to address underage drinkers to whom these sugary energy drinks supposedly appeal. I'd like to see any sort of data to support that claim. Thinking back to my underage times we drank the cheapest stuff we could find to get drunk -- typically low end liquor or more often beer -- not expensive fancy energy drinks.
Finally, on the subject of seeing data to support these claims, why oh why is this suddenly on the beverage companies to prove? Isn't this the land of innocent until proven guilty, where the burden of proof rests with the state? It seems like the FDA just came out of nowhere, made a general claim and said prove us wrong or you're in trouble. Nice.
November 15, 2009 - 12:24pmThis Comment
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