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Expert HERWriter Guide Blogger

This so-called "controversy" has been interesting to watch. I happen to live in a city with a company that has made a practice for several years now of producing controversial ads that demean women in order to push the limits with the network on whether or not the ads will air during the Super Bowl, with the REAL objective being to create publicity around the ads that drives exponential publicity for the company. I suspect more of the same kind of thinking in this case. It's odd to find content about a woman's right to manage her own life and body, as well as content that deliberately ridicules a woman's body, being generated for a sports show aimed at a primarily male audience that's a lot more interested in football, chips and beer than in any topic dealing with the welfare or dignity of women. Bizarre!

January 29, 2010 - 6:46pm

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