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This morning's newspaper had a two page ad for "pink" items, including pink glazed donuts from the grocery store. We aren't even in Breast Cancer Awareness Month yet, and the retailers have been hyping products since August.

You don't find these types of promotions for men's cancers at the mall or in the community. And by "these" I mean retail schemes that bring traffic into stores and typically have little to do with supporting a health cause. In my area the teen boys are flocking to the skateboard store to get the "I Love Boobies" bracelets and their passion for the bracelets has absolutely nothing to do with breast cancer support.

It truly is disturbing to find such a fixation on breasts tied to cancer in a society that already is too fixated on them. For the women who are disfigured by cancer, or who lose their breasts to cancer, the feelings of loss are only compounded.

There are a lot of cancer awareness months in the fall. If you look online you will find a wide range of websites selling awareness products. In the past six months or so the manufacturers have been raising the sleaze bar and finding more and more ways to insert words and phrases that are provocative. These things make "I Love Boobies" seem tame. Who knows where this stuff will go? I just know it does not go to helping cancer patients, and that is truly offensive.

September 8, 2010 - 5:27pm

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