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Anonymous

This is an older post, I know, but I'd like to comment regardless. There is lots of vitriol here for the mother... I understand why there are these feelings of horror and rejection here- after all, your kids are your responsibility. You make the decision to have them, and you put up with everything they throw at you. And why should this mom be any different from you hard-working parents? What's so special about her or her kids that she deserves to be shielded from the reality of parenting?

Well, while it's understandable, perhaps we should also consider that these tactics, used by many fast food companies, are not just advertising techniques but brainwashing techniques. Even if I turn the tv off, what happens when my child goes to play with another child at her house, and comes back wanting what she saw on their television? These ads are specifically made to be irresistible to children- the companies spend millions researching precisely how to press our children's buttons, and precisely how to make them beg, plead, scream and cry for this stuff. While parents have to deal with this anyway, is it really ethical for these companies to incite your children to throw tantrums for what is basically flavored plastic and the toy that comes with it? I'm not asking about legality here, notice: I'm asking what is ethical.

February 2, 2013 - 12:26pm

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