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(reply to Anonymous)

The difference between Cracker Jack and Happy Meals is marketing. If the marketing is too ubiquitous on TV, shut off the TV, or select a different resource for viewing. Should McDonald's be held culpable for it's expertise at bringing it's products to consumers? Parents need to learn to say some simple words, "no," and "not today." In our house McDonald's is a treat, and our boys still recognize the Golden Arches every time we pass by one of their stores. They also recognize Starbucks, Target, Home Depot (they call 'the man store') and other places on our daily route. On the occasions they ask for McDonald's, it often is met with a ,"no, not today." They usually are ok with it, but some days they scream and cry all they need to. Yes, it can be hard to hear sometimes, but as the parent it is your job to determine what is right for your family. If the majority of the population is not capable of understanding that, we've got bigger issues than targeted marketing.
Without calling names, what do others think of it? Discussion is good.

January 6, 2011 - 8:38am

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