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For me, this goes back to image. Tans are now considered a status symbol implying that you have a lot of leisure time (and therefore a lot of money) to lounge on the beaches and cruise ships of the world. Well at least for the last 25 years, this has been the case.

So instead of sun protection, we have sun damage. While self-tanners have been on the market for years, I always hear comments about how they make your skin orange, too much ends up on your elbows and ankles and how much it stains your clothes, so apparently, if you follow such trends, that's out as well.

It's funny how things like this change over time. I remember reading an article a year ago, how in Asia, where white skin was favored as dark skin symbolized peasantry, tanning is gaining in popularity. China apparently got its first tanning bed about this time last year. I imagine they'll experience the same trends in cancer.

July 11, 2008 - 11:23am

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