Of all the challenges face lift surgery presents, perhaps the most difficult for a prospective patient is evaluating the array of procedures marketed today. In fact, face lift surgery occupies that very uncomfortable juncture where marketing and medicine mix—to the detriment of the patient. Sorting through the hype and gaining a foundation of understanding is a very important step in ensuring you achieve the face lift results you’re hoping for.
As a plastic surgery writer with years of experience, I may be able to help with a few do's and don’t's. This may require going out on a limb more than usual, but fighting marketing hype requires some risk! Here are my suggestions:
DON'T consider a procedure that uses barbs and sutures, threads, wires or ribbons like the Feather Lift, Thread Lift and so on. These techniques, which work through tiny incisions and barbed threads running under the skin’s surface are not performed much anymore because they don’t work very well.
At best, patients spend a few thousand dollars for some improvement that doesn’t last. At worst, patients spend several thousand dollars only to experience threads and/or barbs emerging from under the skin, visible thread lines and other undesirable results. Many women find themselves seeking a traditional face lift later, having the threads removed and paying more in the long run.
DON’T be taken in by branded face lifts like the Lifestyle Lift, QuickLift and Weekend Lift, marketed by franchise-like organizations. The proposition is compelling: a quick procedure under local anesthesia that’s less expensive than a traditional face lift and involves a short recovery time. The reality, for many patients, is quite different. Unsolicited reviews rate these procedures at 30 percent to 50 percent satisfaction, with patients citing horrible sounds and smells, persistent pain and an unexpectedly long recovery.
The best reason to run like the wind from face lifts with tempting names is that patients are so often unhappy or even outraged with the results.