Nutrition on the go, or “grab and go,” is the goal of d’Vida Health which was initially started in 2008. Co-founder Milena Kozhin said that the secrets to d’Vida’s success has been “listening to the people she serves and not merely in a random lab.”
She described her career as a “juxtaposition lifestyle.” Kozhin has run a press room for celebrities such as Oprah, and has worked directly for Michael Bloomberg’s assistant at his global financial data and media company.
She worked at Google in the internet giant’s infancy stages. She started out with an educational focus in medicine. Her obstetrician dad jokingly says to her, “See where I let you work.”
Kozhin went on to work at Miramax Films where she played a role, and still does, in New York Fashion Week.
Her other training and work experiences with companies include Interview Magazine, Conde Nast, Ogilvy & Mather, and New York-Presbyterian/Weill Cornell Medical Center. She is a member of the esteemed Matrix Awards Committee.
Kozhin said that these successful companies/organizations and its leaders allowed her to “master business relationships, gain credibility and most importantly knowledge.”
Her experiences have “immersed her in an environment with growth and learning while she was able to tap into the beginnings of Internet growth.”
Kozhin has a thirst for knowledge and not just her healthy shake. She is a nutritionist and has studied at the Institute for Integrative Nutrition.
D’Vida means “of life.” In this case, it's a delicious life with nutritious products created with natural ingredients.
Developed by medical doctors, nutritionists and a renowned food scientist, d'Vida's signature base is blended with fresh whole fruits and vegetables -- the ultimate creamy smoothie experience! The ingredients are all natural, low-calorie and low-glycemic, and the smoothie is fortified with fiber.
D’Vida serves customers at two locations in New York City with successful smoothie tastings at companies such as Martha Stewart, Sony, Warner Brothers, Hearst and the United States Tennis Association (USTA), to name just a few.
Major networks such as ABC, CBS and NBC are tuned in to d’Vida. Kozhin said that
d’Vida products are also “being served on several film/movie sets such as HBO’s Girls, The Good Wife and Blue Bloods.”
She said, “Serendipitously, we've just launched our vegan version of the smoothie base! The positive feedback from our customers is overwhelming! We're also the first to have created the 'Hot' Smoothie- Smooccino!”
On the current healthy horizon for d’Vida are the grab-and-go smoothie packets now available on Amazon.com. Kozhin said that d’Vida Health is “thrilled with the positive feedback from everyone!”
D’Vida Health Bar Locations
*11 Madison Ave (Credit Suisse headquarters) - corner entrance of building lobby at 24th street & Madison Ave.
*World Wide Plaza - 357 West 49th Street (btw 8th & 9th Avenues)
Milena Kozhin Interview, September 8th, 2014.
D'Vida Health Bar. Retrieved from Dvidahealth.com.
Joanne Sgro-Killworth is a Television Fitness Expert, Certified Personal Trainer and Sport Nutritionist and Publicist. She is Certified in Pilates, Pre-natal/Post-Partum, Yoga and Senior Fitness. She specializes in Weight Loss, Post-Rehab and Post Cancer Training.
Joanne's fitness plans, recipes and lifestyle advice are available globally on her website http://www.happiwoman.com/ She resides in the Phoenix, AZ area with her husband and son, where she runs her fitness and publicity business, JSK PR, http://www.jskpr.com/
Reviewed November 10, 2014
by Michele Blacksberg RN
Edited by Jody Smith