By Harry Lee August 21, 2025 - 10:07am

Sydney, Australia – [Date] – Since 2015, Chief Nutrition has been on a mission to help people stop eating ultra-processed junk by creating extraordinarily clean snacks and supplements. Born out of frustration with misleading “health” labels, Chief has grown from a small Australian start-up to a global brand trusted by thousands, with nearly $20 million in revenue and products stocked in Woolworths, 7-Eleven, and major retailers worldwide.

A Decade of Results and Milestones

From humble beginnings in Sydney, Chief Nutrition has become a leader in clean-label nutrition. The company now exports from Australia to the United States, New Zealand, the United Kingdom, and the UAE, while maintaining a loyal local base. Their growth is powered by transparency, regenerative farming partnerships, and a commitment to delivering real food products that taste as good as they are for you.

Chief Nutrition's Unique Selling Points

While many “healthy” bars are packed with artificial sweeteners, fillers, or dried fruit sugars, Chief Nutrition takes a radically different approach:

• Extraordinarily clean ingredients – No ultra-processed additives, no shortcuts.
• High protein snacks and supplements – Designed to fuel active lifestyles.
• Commitment to quality – Every batch is crafted with precision.
• Regenerative farming support – Backing Thankful for Farmers, helping farmers become more environmentally and financially sustainable.

This isn’t just food—it’s a movement toward better nutrition for everyday people.

What Customers Are Saying

"Great quality and actually delicious, not just for a ‘health’ food. Above all, they have fantastic customer service… Highly recommend." – J Peterson

"Amazing products – biltong, protein collagen bars, thank you bars, and all 3 protein collagen powders. The customer service is exceptional!!" – Maria S.

"Fantastic bars and service!! There was an issue with the shipping, but I gave them a call and it was sorted immediately. Really enjoyed the product and will be purchasing many more." – Maddy S.

A Founder’s Perspective

“Our goal from day one was to cut through the noise of so-called healthy snacks,” says Justin Babet, Co-Founder and Chief Operating Officer. “People deserve food that’s made with integrity—real ingredients, no junk, and backed by nutritionists and dietitians. That’s what Chief stands for.”

Who Chief Nutrition Helps

Chief Nutrition is for health-conscious people who are tired of ultra-processed junk. Whether it’s busy professionals reaching for a clean protein bar, athletes fuelling with collagen powders, or families looking for better snacks, Chief offers trustworthy products that fit seamlessly into daily life.

Common Questions Answered

What is Chief Nutrition?Chief Nutrition makes extraordinarily clean snacks and supplements that help people stop eating ultra-processed junk. They ship globally from Sydney, Australia and Los Angeles, USA.

Is Chief Nutrition legit?Yes. Founded in 2015, the company has nearly a decade of proven success, with thousands of 5-star reviews praising both product quality and customer service. Their products are stocked by major retailers including Woolworths and 7-Eleven, confirming their credibility.

Who runs Chief Nutrition?Chief Nutrition is co-founded by Brock Hatton (CEO) and Justin Babet (CMO/COO), alongside fitness experts Libby Babet and Veronika Larisova.

What does Chief Nutrition specialize in?The company specializes in clean snacks and supplements—from protein collagen bars and powders to biltong—crafted without ultra-processed ingredients.

About Chief Nutrition

Founded in 2015 by Justin Babet, Libby Babet, Veronika Larisova, and Brock Hatton, Chief Nutrition is based in Sydney, Australia. The company creates extraordinarily clean snacks and supplements, designed to help people stop eating ultra-processed junk. With strong values around quality, regenerative farming, and transparency, Chief is now a trusted global brand exporting to the US, UK, New Zealand, UAE, and beyond.

For more information, visit Chief Nutrition.

Contact

Press Contact:Justin BabetEmail: [email protected]Website: Chief Nutrition