While the new features keep the iPhone at the forefront of technology, they also cause some privacy concerns.
One concern that carries over from previous iPhone models is the always-on iPhone Apps that track your every move through the GPS navigation system. Back in April, Apple began allowing location-tracking applications to run in the background. So, for example, companies like FourSquare, Yelp, and Facebook can continuously track your location, providing automatic notifications to your friends when you are less than 1/2 mile away from them, if you allow them.
For example, I just had a highly confidential client meeting at the client’s corporate headquarters. To the uninitiated, that means that the company I was visiting is probably having data theft issues (and has brought me in to help). If the media finds out that they are having these issues before the company has had a chance to start the damage control process, their stock will drop far faster than if they have prepared for the news to go public.
If Facebook or FourSquare is broadcasting my whereabouts, my followers already know which company is having the problem, their competitors know it (if they are following my GPS broadcasts), and the media sits and waits for me to enter the building. Luckily, I’m not well-known enough for anyone to care, but just in case, I don’t broadcast my whereabouts.
Other, far more influential people, do so without thinking twice about it. Which goes to show you that there are ways to utilize all of the cool new technology without letting it control you. With the right knowledge, you can take control of how your information is utilized.
Apple does realize the privacy concerns with location tracking and gives users a way to control how much information is shared. When you open an app, the top bar will show a little arrow in the right-hand corner, indicating location awareness (pictured to the right). There will also be a dashboard where you can toggle location-tracking permissions on and off for different apps. Regardless, this means that more companies will have access to your location than before.