There is finally hope for women everywhere in the battle against wrinkles. A new study, believed to be the first of its kind, compared over-the counter cream and its prescription counterpart. The conclusion was that the off-the-shelf anti-wrinkle cream, Olay Professional Pro-X Intensive Protocol, is just as effective as a prescription brand. The great news resulting from this study is that it is possible to be as wrinkle-free as humanly possible simply by taking a trip to the cosmetic counter. Granted, the regime is not the cheapest on the market, with the beginner's kit starting at $70.00, but it is a lot more attainable than running up a tab at your dermatologist. The Olay Pro-X regime consists of an age repair lotion, wrinkle smoothing cream, and an eye restoration complex.
The clinical trial was conducted by Procter & Gamble with assistance from a researcher at Manchester University. The findings of the study were published in the respected British Journal of Dermatology. The study used a random selection of 200 women aged between 40 and 65 years old, half of whom used the non-prescription cream and the other half with the prescription “0.02 Percent Tretinoin.” After eight weeks of treatment the participants were examined visually, as well as using computer software that could analyze their skin using high resolution images. The findings were that those using Olay Pro-X had a 17 percent reduction in wrinkles, as opposed to 11 percent using the prescription cream. Those who continued using Olay Pro-X after the study had ended showed a further 20 percent reduction of fine lines and wrinkles. There were also no side effects such as inflammation or dryness of the skin. The study also concluded that taking care of the stratum corneum – the outermost layer of skin – is the key to healthy inner skin.
“The results of this study show that the effectiveness of prescription products for improving the appearance of facial lines and wrinkles can be achieved with a appropriately designated cosmetic regime while providing additional benefits in aesthetics, skin tolerance, and potential consumer compliance,” said study co-author, Joe Kaczvinsky, Ph.D.
The study is careful to state that the cream can “reduce the appearance” of fine lines and wrinkles. Once you have fine lines, they're not really going anywhere unless you opt for surgery, so this really is the best option most of us have. I might just give this a try and see what all the excitement is about!