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Jack in the Box commercial about menopause--funny or offensive, or a little of both?

By Expert HERWriter May 6, 2009 - 10:39pm
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I was watching TV the other day and saw an ad for Jack in the Box that stars a menopausal woman and Jack. I have to say, I don't think I've ever seen an ad for a fast food restaurant that stars a woman in menopause.

If you want to view it, go to www.jackinthebox.com and then click on "commercials" on the left and it should be the ad on the far left. You can see the lady in her pink dress.

Frankly, I wasn't sure whether I liked it or not. I thought they were making fun of menopausal women. My take was that menopausal women are not taken seriously because we're just hysterical. But it's no laughing matter as I know first hand that very few people take us seriously and that it's a real problem for lots of women.

This may be because I've lived it and seen and heard too many women who are silently suffering that it's hard for me to find the humor in it. But it goes to show you how many women are menopausal when Jack in the Box dedicates a commercial to it.

Then again, I have a dear friend who saw it and thought it was really funny. But she's a bit younger and hasn't hit menopause yet so maybe that's the difference.

I'd love it if you'd follow the link and watch the ad and then post your thoughts below. Is it funny to you, or offensive, or somewhere in between? Michelle

Add a Comment68 Comments

EmpowHER Guest
Anonymous (reply to Anonymous)


May 29, 2009 - 4:49pm
EmpowHER Guest

in my opinion it's not even a very funny commercial. i think the ones with the stoned guy are much funnier...anyway, it is somewhat borderline offensive, meaning i wouldn't have been the one to say 'wow, great idea for a commercial'. fact is jackinthebox isn't asking menopausal women to buy the drink, they're targeting younger people who will think the commercial is funny.

May 23, 2009 - 11:46pm
EmpowHER Guest

I have been through menopause, surgical -- nothing gradual about mine. I found the commercial funny, funny, funny! This is not meant to be an attack on menopausal women - when was the last time you saw a real woman in menopause like her? There's nothing real in that commercial. If you haven't been there, lighten up. Once you've gone through menopause yourself, then you might have a truer perspective.

May 22, 2009 - 8:15pm
EmpowHER Guest

I have lived with and through menopause with three women, my mom, my first wife, and now the woman I have been with for six years. Menopause affected them all (and me) and the only way to deal with it is to acknowledge it and treat it with humor and compassion. It is a passing chemical condition that makes once normal women nuts in one way or another. As you will note,most of the woman who have had to deal with it, think the commercial is hysterical. People, it is a commercial...it is satire. It is only an invitation to buy a cool fruit drink that will help deal with the human condition....CHILL. It is really funny. Thanks to Jack, I laugh every time I see it because it reminds me of all the funny crazy things I have experienced living with menopausal women!

May 20, 2009 - 11:36am
Expert HERWriter

Thank you so much everyone for all of the replies so far! What amazes me is that there is obviously no gray areas for you when it comes to this commercial--either you love this ad or you hate it. I keep waiting for Jack himself to weigh in. So Jack, if you're out there, what do you think?

May 19, 2009 - 10:23pm
EmpowHER Guest

I am a menopausal woman and I laughed my butt off.

May 19, 2009 - 7:13pm
EmpowHER Guest

Why is it that if we make fun of other health issues, we are insensitive but making fun of menopausal women is supposed to be funny? I find the commercial offensive and so does my husband. Make fun of men with enlarged prostate next time Jack!

May 19, 2009 - 1:22pm
EmpowHER Guest

I found this commercial very offensive, not because of the characterization of a menopausal woman but the alternative. To me, the commercial is saying thank god we cooled off this menopausal woman, now she can go back to what she is supposed to be doing. Use satire as much as you want, but their alternative to 'crazy' is the ideal 50s housewife.

It feels like a return to stepford.

May 19, 2009 - 9:01am
EmpowHER Guest

One, people need to put their tongue in their cheeks when watching this commercial. My mother, who is 62 and went through her bout of menopause, thought the commercial was absolutely hysterical. I was rolling for minutes after.

Two, the fact that we're talking about the commercial here in a format that isn't mainstream TV... heh, the commercial has done it's job, people. Advertising is about two things, catching a person's attention and making them remember the product. It's managed to do both. Can we leave it at just that?

May 18, 2009 - 8:07am
EmpowHER Guest

This was clearly a satirical piece. Satire, by definition, is characterized by drawing attention to stereotypes, assumptions, and irrational presumptions, by making them so enormous that they can't be ignored, and so that their absurdity is made clear.

A satirical commercial that draws attention to the stereotype of the "street-rat crazy" menopausal woman is not insulting women, menopausal or otherwise. Quite the OPPOSITE, it is drawing that stereotype out into the open and magnifying it to its absurd outward limit, in order to point out how preposterous it is, and using that as a source of humor. "Look at this ridiculous stereotype," satire says, "look at how absurd it is. Now laugh at it, take away its power, see it for the farce that it is."

I am still astonished at how many people choose to take offense at satire, rather than observe the commentary it is providing, and partake in the healthy laughter at something so preposterous.

Becoming offended only reinforces the stereotype one dislikes. Laughing at a satire of that stereotype revokes its validity, and contributes to its dissolution.

May 17, 2009 - 6:53pm
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