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Jack in the Box commercial about menopause--funny or offensive, or a little of both?

By Expert HERWriter May 6, 2009 - 10:39pm
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I was watching TV the other day and saw an ad for Jack in the Box that stars a menopausal woman and Jack. I have to say, I don't think I've ever seen an ad for a fast food restaurant that stars a woman in menopause.

If you want to view it, go to www.jackinthebox.com and then click on "commercials" on the left and it should be the ad on the far left. You can see the lady in her pink dress.

Frankly, I wasn't sure whether I liked it or not. I thought they were making fun of menopausal women. My take was that menopausal women are not taken seriously because we're just hysterical. But it's no laughing matter as I know first hand that very few people take us seriously and that it's a real problem for lots of women.

This may be because I've lived it and seen and heard too many women who are silently suffering that it's hard for me to find the humor in it. But it goes to show you how many women are menopausal when Jack in the Box dedicates a commercial to it.

Then again, I have a dear friend who saw it and thought it was really funny. But she's a bit younger and hasn't hit menopause yet so maybe that's the difference.

I'd love it if you'd follow the link and watch the ad and then post your thoughts below. Is it funny to you, or offensive, or somewhere in between? Michelle

Add a Comment68 Comments

EmpowHER Guest

I found the JIB commercial annoying, not controversial. Enough said.

June 18, 2009 - 7:26am
EmpowHER Guest

I'm a 47 year old woman with hot flashes and crazy spells of her own, and I LOVE this commercial. In fact, I love ALL Jack in the Box commercials. I don't know how anyone can say that JITB has a "history" of commercials that are offensive to women. I mean, come on, they've poked at absolutely everyone over the years. Their ads are smart, culturally literate, and funny in an era of mindlessness. They are the only commercials I don't fast forward through.

June 12, 2009 - 12:00pm
EmpowHER Guest

I saw it (online) and SCREAMED laughing :-) I had a TAH/BSO in Sept.30 08 with NO HRT (adopted so no real history).. I DIED laughing when I saw this.. LOVED it !!!

BTW-- not many discuss surgical menopause and the night "swims" ;-) are driving me nuts !!

CJS in humid Ohio.. or I "think" it is :-)

June 10, 2009 - 11:15am
EmpowHER Guest

I'm safely post menopausal so I've been there, done it, gave away the extra boxes of tampons. I think this is the commercial of the year. The woman is such a deliberate exaggeration of the perfect 50's ideal. When she wields those garden tools with that demented look on her face, it's like Donna Reed had a few belts with Joan Crawford and this was the result.

If we cannot laugh at the normal, natural processes of life, especially in difficult times like these, we're not going to be equipped for what old age is going to bring us. And, as Bette Davis warned, "Old age is not for sissies." Better start smiling now.

June 9, 2009 - 4:55pm
EmpowHER Guest

I'm a 53 year old post menopausal woman and I think this commercial is one of the funniest I've ever seen. I laugh out loud every time I see it! The lady doing the commercial is great and cast perfectly. Come on, we need to laugh at ourselves every once in a while. Lighten up a bit!

June 8, 2009 - 8:13pm

I just saw the commercial and I have to say I thought it was funny. Not HAHA hysterical but pretty funny. Then again, I have not hit menopause yet and don't know if I will feel that same way once I do. It did make me chuckle only because I remember when my mom was going through menopause which was not so long ago and I basically had to live in a sweatshirt at home because of her hot flashes.

June 3, 2009 - 5:20am

I hate this commercial. It doesn't make sense. Hot flashes do not make you emotional or street rat crazy. Being street rat crazy is entirely seperate. Sure a cold smoothie might give a menopausal woman a temporary bit of relief from the hot flash, but it's not going to effect the hormones that cause the mood fluctuations. Unless, of course, JITB is putting hormone replacements in their smoothies without telling us.

That's why I hate it, not because it's inherently offensive, but it is offensive due to the fact that it (or whoever wrote it) doesn't even bother to get the facts about menopause right.

It would make more sense if the female said "this smoothie does wonders for my hot flashes, now if only I can find something to help me with these street rat crazy mood swings."

And why is it that whenever I read men posting about how commercials make them look stupid too, it's always the same 3 or 4 commercials they refer to? And what I notice with the commercials I hear mentioned - it's not so much that the 'husband' is made to appear foolish, but rather that the 'wife' is made to appear wise - as if it is an insult to men if females appear smarter than them. But women get brand new offensive commercials almost monthly (perhaps an homage to our cycles?) And the women aren't limited to being the foolish one in a scenario with a husband - it's also the boss, or Jack, or a random guy at a party scheming to get some nookie, or the woman herself just being a natural idiot because she's so dang wild about oreo snack cakes or is simply driven wild by her all-consuming and irrational love for shoes falling out of the sky. Cuz wimmins love shoes of course! grrr.

June 3, 2009 - 2:14am
EmpowHER Guest

As with most things, if it were menopausal women making fun of menopause, it might be funny. But it's not. I find it amazing that the commercial hasn't been yanked. Is it really socially acceptable to say this stuff? I guess it is, since the commercial is still running.

June 1, 2009 - 10:01pm
EmpowHER Guest
Anonymous (reply to Anonymous)


June 2, 2009 - 7:21pm
EmpowHER Guest

totally offensive. I complained to the company

May 31, 2009 - 7:26pm
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