Interesting story today out of the Wall Street Journal on how Planned Parenthood -- a long-time feature in many metropolitan areas -- is expanding its reach into the suburbs in an attempt to woo a more affluent clientile.
"They feature touches such as muted lighting, hardwood floors and airy waiting rooms in colors selected by marketing experts -- as well as walls designed to withstand a car's impact should an antiabortion protest turn violent."
The article goes on to say that in Massachusetts, Dianne Luby, the affiliate's president, also talks up a new "green" clinic, to be built with recycled and eco-friendly material.
"Most people associate Planned Parenthood with abortion, Ms. Luby said, so "we're trying to reposition ourselves as caring about their health, about prevention, about a sustainable planet." Or, as she later put it: "So much more mainstream."
The article is extensive and informational and Planned Parenthood's move has spurred proponents and critics to speak out. What do you think of the move? Some say it will force independent healthcare providers out of business. Others say it offers choices. Where do you stand?
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