As the country continues to debate concerns on ways to protect our environment and natural resources, individuals are gaining greater recognition about how their lifestyle choices can make an impact. Retailers in the health and beauty arena are heeding the call to become part of the solution. Nothing could be more encouraging than two businesses developing safe alternatives for favorite summertime items—sun protection and nail polish.
The W.S. Badger Company was started in 1995 by Bill Whyte, a carpenter who engaged in “green” building, using only non-toxic materials. When his work left him with dry and cracked hands, he developed what would be his first product—a beeswax and olive oil balm. It was the springboard to the start of a product line committed to reflecting a philosophy of “spreading kindness and respect.”
His ingredients are from “fair trade” sources and are USDA Certified. Recently, Badger was awarded Certified B Corporation status for supporting social and environmental standards.
Badger developed sun protection items as a reaction to chemicals commonly used in standard commercial items. Their sunscreen works on the premise of a “physical” barrier as opposed to a “chemical” one. I sampled the Unscented SPF30, which blocks 97 percent of the sun’s UVB rays. After applying the white cream to my arm, it disappeared into my skin without a problem. I learned that a lighter formula is under development specifically designed for facial use. It will be available in 2012.
Along with the artist’s renderings of badgers, each item is illustrated with easy to understand icons referencing water resistance, biodegradability (meaning you can go into a lake or ocean without harming the aquatic life), animal testing (none), and UVA rating.
Their unscented SPF15 Lip Balm is a real winner. With 11 percent Zinc Oxide, it appears white on the lips when first applied.