Thanks to the incredible efforts of The Healthy Mothers, Healthy Babies Coalition, led by Executive Director Judy Meehan, the innovative, collaborative health messaging program text4baby and the committed visionary philanthropic team at Johnson and Johnson, this new resource so supportive to maternal child health and mental health will be able to sustain its unprecedented growth while exploring new features and venues that will increase access to its potentially world wide reach.
From a press release dated November 9, 2010:
Text4baby Announces Plans to Reach One Million Moms
Commitment from Johnson & Johnson Enables Growth of Nation’s Largest Mobile Health Initiative
WASHINGTON, DC, November 9, 2010 – The National Healthy Mothers, Healthy Babies Coalition (HMHB) today announced a major expansion of its groundbreaking text4baby program, a free mobile information service offering practical information for improved maternal and infant health. The expansion of the platform and community reach, made possible by a multi-million dollar multi-year commitment from Johnson & Johnson, will help many more new and underserved mothers get access to information that they need to take care of their health and give their babies the best possible start in life. With today’s announcement the program is now poised to engage thousands of additional partners in communities at risk and aims to serve one million mothers by 2012.
Women who sign up for the service by texting BABY (or BEBE for Spanish) to 511411 receive free SMS text messages each week, timed to their due date or their baby’s date of birth. As part of the program’s expansion, partners are exploring the addition of new features, including increased interactivity such as quizzes to reinforce recipients’ comprehension as well as more opportunities to invite user feedback in order to best serve subscribers.
The U.S. Government is also helping to raise awareness of this free service and better understand the health impact of text4baby.