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TV Celebrity Urges Women to Sign Up for Pregnancy-Related Text Messages

By Expert HERWriter
 
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As a national board member of The National Healthy Mothers, Healthy Babies Coalition (www.hmhb.org) it is truly thrilling to bring you this news. Healthy Mothers, Healthy Babies has launched its ground-breaking program, Text4baby (www.text4baby.org) and Sherri Shepard, Co-Host of The View, has lent her support to this vital program by creating a series of public service announcements encouraging women to sign up for this free service.

The Emmy® award-winning talk show host, comedienne and actress Sherri Shepherd recorded a series of radio public service announcements (PSAs) encouraging pregnant women and new moms to sign up for the text4baby service. The PSAs featuring Shepherd started to air on radio stations nationwide Feb.5. Click here to listen to the PSA. http://text4baby.org/flash/text4baby60%20A.1.mp3

In the PSA, Shepherd states:
"Hi, I'm Sherri Shepherd. You probably know me best as a co-host on 'The View.' More importantly, I'm a mom.

I talk to a lot of moms and I'll tell you what - we all want the best for our babies.

But each year more than a half million babies are born prematurely, and this can lead to serious health problems. The good news is that, now, if you're pregnant or a new mom, you can get easy access to information to keep your baby healthy.

It's through a free service called text4baby. Pregnant women and new moms get timely, expert health tips sent directly to their cell phones. The tips will help you care for your new child in each important phase of early development.

Get text4baby. Free messages on your cell phone to help you through your pregnancy and your baby's first year.

Just text baby, B-A-B-Y to 511411. That's baby, B-A-B-Y to 511411. For the health of your baby."

Text4baby is a free mobile information service designed to promote maternal and child health. An educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB), text4baby provides pregnant women and new moms with information they need to take care of their health and give their babies the best possible start in life. Women who sign up for the service by texting baby to 511411(or bebe for spanish) will receive free SMS text messages each week, timed to their due date or baby’s date of birth. Text4baby is made possible through a broad, public-private partnership that includes government and tribal agencies, corporations, academic institutions, professional associations and non-profit organizations.

Among the messages offered are some which focus on emotional wellbeing and mental health throughout pregnancy and the first year of motherhood. The ground breaking inclusion of these messages will help raise awareness and reduce the stigma of the common and easily treatable mood disorders that can arise during pregnancy and postpartum.

Founding partners include the National Healthy Mothers, Healthy Babies Coalition, Johnson & Johnson, Voxiva, the CTIA Wireless Foundation, and WPP. U.S. government partners include the White House Office of Science and Technology Policy and the Department of Health and Human Services. Johnson & Johnson is the Founding Sponsor, and Premier Sponsors include WellPoint, Pfizer and CareFirst BlueCross BlueShield. The mobile health platform is provided by Voxiva and free messaging services are generously provided by participating wireless service providers. Implementation partners include BabyCenter, Danya International, Syniverse, Keynote Systems and George Washington University.

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What a great idea. I just signed up to try it and the registration messages all say "Free Msg from Text4Baby" and it sends up to 3 per week. I haven't received anything yet but I look forward to seeing what this new service for moms has to offer.

Thanks for posting!

February 5, 2010 - 9:52am
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