Like any professional serving the public, your cosmetic surgeon (or dermatologist or aesthetician) invests in their business. Along with regular expenditures on “overhead”—items like clinic space and cleaning services—the practice also spends money on medical technology like lasers, light therapy devices and liposuction equipment.
Admittedly, equipment is not going to be top of mind for you when you’re considering a cosmetic procedure. But there are a few good reasons to give your doctor’s investments some thought, especially if you’re a new client or if you’re shopping around for the right provider.
First, knowing how many different kinds of equipment the doctor owns and how new the technology is will give you a clue as to the “personality” of the practice. You may find out that your doctor falls into the “early adopter” category by learning he or she has several different lasers and/or liposuction machines, with some being the very latest on the market. On the other hand, you may discover that your physician only owns one laser and has relied on the same tried-and-true technology for years, a much more conservative stance.
There’s nothing wrong with either of these two profiles, but consider whether you’re an early adopter, mainstream or conservative consumer and whether your own profile matches that of the practice. Do you feel good about being one of the first to try a new procedure? Do you want to sign up for treatment with a machine that’s a dozen years old?
Second, it’s only natural that your provider will tend to recommend you undergo a procedure with the equipment they happen to own. If your doctor has invested in a brand new machine, he or she may be excited to try it. They may also be in need of reference patients. On the flip side, if your provider has limited choices, your own choices will be limited.
In many cases, there will be more than one possible approach to achieving good results for you. For instance, superficial facial wrinkles can be improved with microdermabrasion, a chemical peel or laser technology. And, as one plastic surgeon puts it, every craftsman has favorite tools.