The medical journal, Pediatrics and Adolescent Medicine, released a study in June, 2011 describing bottled water usage among parents of children from different racial backgrounds. The results found Blacks and Latinos were three times more likely to exclusively give their children bottled water. These racial groups were more likely to believe that bottled water is safer, cleaner, better tasting and more convenient, too.
Nadia Arumugan, a contributing writer for Forbes.com, blames those opinions on the advertising messages focused at these families. In her August 11, 2011 editorial, she offered four strategies water bottle companies are using to attract minority users:
• Latino-specific water bottle brands
• Targeting minority moms
• Celebrity endorsements
• Playing the “purity” game or encouraging consumers to believe bottled water is safer and cleaner for them
Paula Abram Foster, based in Chicago, is an African American who believes bottled water is safer. In a Facebook post requesting comments for this article she wrote, “I’m afraid of tap water and will drink it only if severely parched or dehydrated.” DeShong Perry, an African American TV producer in Indianapolis said on the same post, “it depends on where I live ... I actually like South Side Chicago tap water, and hate the grainy taste of the water the pours out of my faucet in Indianapolis.”
Health and wellness experts, including those in the Environment Protection Agency